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TikTok Ads CPC by Campaign

CPC (Cost Per Click) by Campaign is a metric that measures the average amount of money an advertiser has spent per click on a particular campaign. This metric helps to determine the effectiveness of a campaign in terms of generating clicks and how much it costs to acquire each click.

With Databox you can track all your metrics from various data sources in one place.

CPC by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "CPC by Campaign"?
CPC (Cost Per Click) by campaign is a metric that measures the average cost an advertiser pays for each click on their campaign. It is calculated by dividing the total cost of the campaign by the number of clicks generated. This metric is important as it helps advertisers to understand how much they are spending on each click and which campaigns are driving the most engagement and clicks. By analyzing CPC by campaign, advertisers can make data-driven decisions to optimize their ad campaigns, adjust their targeting, and reduce costs. Additionally, monitoring CPC by campaign can help predict future costs and budgeting needs for future campaigns.
Example: A beauty brand wants to track the performance of their latest makeup products campaign on TikTokAds by measuring the cost per click in order to optimize their ad spend towards the most engaging ads within the campaign.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track CPC by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CPC by Campaign using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CPC by Campaign on the Performance screen
  6. 6
    Get CPC by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CPC by Campaign
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
TikTok Ads integration with Databox Track CPC by Campaign from TikTok Ads in Databox GET STARTED

General

  • Description
    CPC (Cost Per Click) by Campaign is a metric that measures the average amount of money an advertiser has spent per click on a particular campaign. This metric helps to determine the effectiveness of a campaign in terms of generating clicks and how much it costs to acquire each click.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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