CPC (Cost Per Click) by Campaign is a metric that measures the average amount of money an advertiser has spent per click on a particular campaign. This metric helps to determine the effectiveness of a campaign in terms of generating clicks and how much it costs to acquire each click.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CPC by Campaign using Databox, follow these steps:
Total Cost by Campaign is the sum of all costs incurred for a specific advertising campaign on TikTok, including ad creation, targeting, and distribution expenses.
Click-through rate (CTR) measures the number of clicks an ad receives divided by the number of times the ad is shown. It is a crucial metric to determine the effectiveness of an ad campaign.
Frequency by Campaign measures the average number of times a viewer has seen an ad within a specific campaign, indicating how often the ad is being shown to the same audience, helping evaluate the relevance and effectiveness of an ad.
Frequency by Ad Group measures the average number of times each ad in a group was seen by a unique viewer. It helps monitor how often people are exposed to your ads, and avoid overexposure.
CPA (Cost per Acquisition) is an advertising metric on TikTokAds that measures the amount spent per conversion, such as a purchase or form submission. It helps understand the effectiveness of ad campaigns and optimize for better performance.
Paid Shares is a metric that measures the number of times users share your TikTok ad with their network after being incentivized or paid to do so. It helps you gauge the effectiveness of your influencer marketing campaigns.
Paid Profile Visit Rate measures the number of times a TikTok user visited a brand's profile page after seeing an ad. This metric helps gauge the effectiveness of ad targeting and creative in driving user engagement with a brand.
The Conversion metric measures the number of desired user actions taken on an ad, such as making a purchase or filling out a form, in relation to the number of ad impressions or clicks. It indicates the effectiveness of an ad in driving valuable actions and helps optimize ad campaigns for better results. SKAN metrics are data for iOS 14 Dedicated Campaigns.