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TikTok Ads CPM by Ad Group

CPM by Ad Group is a metric that measures the cost per thousand impressions for ads within a specific ad group. It can help you optimize your ad spend by identifying which ad groups are delivering the most cost-effective results.

With Databox you can track all your metrics from various data sources in one place.

CPM by Ad Group 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "CPM by Ad Group"?
CPM (cost per thousand impressions) by Ad Group is a metric used to measure the cost of advertising per thousand impressions for a specific ad group. It helps advertisers to evaluate the performance of their campaigns by understanding how much they are spending to reach their target audience. With CPM by Ad Group, advertisers can adjust their bids and targeting strategies to optimize their campaigns for better results. This metric also helps advertisers to compare the performance of different ad groups, identify the best-performing ones, and allocate their budgets accordingly.
Example: A sports brand wanting to run ads for their new athletic gear could use CPM by Ad Group to compare the cost effectiveness of different ad groups targeting different demographics and interests.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track CPM by Ad Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CPM by Ad Group using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CPM by Ad Group on the Performance screen
  6. 6
    Get CPM by Ad Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CPM by Ad Group
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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TikTok Ads integration with Databox Track CPM by Ad Group from TikTok Ads in Databox GET STARTED

General

  • Description
    CPM by Ad Group is a metric that measures the cost per thousand impressions for ads within a specific ad group. It can help you optimize your ad spend by identifying which ad groups are delivering the most cost-effective results.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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