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TikTok Ads CVR by Ad

CVR (Conversion Rate) by Ad is a metric that measures the rate at which users who interact with an ad end up converting, or taking a desired action (such as making a purchase or filling out a form). It helps to evaluate ad effectiveness and make data-driven optimizations to improve overall campaign performance.

With Databox you can track all your metrics from various data sources in one place.

CVR by Ad 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "CVR by Ad"?
CVR (Conversion Rate) by Ad is a metric that measures the percentage of users who click on an ad and then complete a specific action or conversion, such as making a purchase or filling out a form. It helps advertisers gauge the effectiveness of their ad campaigns and identify the most successful ads. A higher CVR indicates that an ad is resonating well with the target audience, while a lower CVR suggests that adjustments may be needed to improve targeting, messaging or the landing page experience.
Example: A makeup brand ran an ad campaign promoting a new product line and used the CVR by Ad metric to track the conversion rate of each individual ad. They were able to identify which ad had the highest conversion rate and allocate more budget towards it, resulting in a 30% increase in sales.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track CVR by Ad in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CVR by Ad using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CVR by Ad on the Performance screen
  6. 6
    Get CVR by Ad performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CVR by Ad
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
TikTok Ads integration with Databox Track CVR by Ad from TikTok Ads in Databox GET STARTED

General

  • Description
    CVR (Conversion Rate) by Ad is a metric that measures the rate at which users who interact with an ad end up converting, or taking a desired action (such as making a purchase or filling out a form). It helps to evaluate ad effectiveness and make data-driven optimizations to improve overall campaign performance.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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