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X (Twitter) Ads Spend by Campaign

Spend by Campaign metric refers to the total amount of money spent on a particular advertising campaign on Twitter Ads platform.

With Databox you can track all your metrics from various data sources in one place.

Spend by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Spend by Campaign"?
Spend by Campaign is a metric in Twitter Ads that represents the total amount of money spent on a particular ad campaign over a predefined period. This metric includes all costs associated with the campaign, such as ad placement fees, targeting costs, and any additional charges. It's an essential metric for advertisers as it helps them understand the ROI of their Twitter Ads campaigns and optimize their spending accordingly. To get an accurate picture of the campaign's effectiveness, it's essential to track spend by campaign alongside other key performance metrics such as clicks, impressions, and conversions.
Example: A company wants to compare the advertising spend across multiple campaigns to determine which one is the most cost-effective in terms of generating leads.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Spend by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Spend by Campaign using Databox, follow these steps:

  1. 1
    Connect X (Twitter) Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Spend by Campaign on the Performance screen
  6. 6
    Get Spend by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Spend by Campaign
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
X (Twitter) Ads integration with Databox Track Spend by Campaign from X (Twitter) Ads in Databox GET STARTED

X (Twitter) Ads Spend by Campaign included in Dashboard Templates 1

  • Live view

    X (Twitter) Ads Account Overview

    This dashboard will give you an overview of impressions, clicks and spends across all your Twitter Ads campaigns.

    X (Twitter) Ads

X (Twitter) Ads Spend by Campaign included in Report Templates 1

  • Details

    Social Media Ads Overview Report Template

    Enhance your social media advertising and dive into performance metrics for your Facebook, TikTok, LinkedIn, and X ads—all in one easy-to-use template. Perfect for understanding what’s driving results and optimizing your ad spend.

    Facebook Ads LinkedIn Ads X (Twitter) Ads TikTok Ads

General

  • Description
    Spend by Campaign metric refers to the total amount of money spent on a particular advertising campaign on Twitter Ads platform.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Existing data is purged in favor of the most recent synced data.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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