The Units metric in VimeoOTT represents the total number of purchases or rentals of a video or bundle. It's a key performance indicator that measures revenue generated by transactions.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Units using Databox, follow these steps:
The Visits by Platform metric tracks the number of views on VimeoOTT across different devices or platforms, such as desktop, mobile, tablet, TV, etc.
Visits by Source metric shows the number of visits to a VimeoOTT channel or video, categorized by the source of the traffic such as direct, organic search, social media, email, referral or paid search.
The Conversion Rate by Referrer metric measures the percentage of website visitors from different referral sources who complete a desired action, such as making a purchase or filling out a form.
Revenue is the total amount of income generated by VimeoOTT through the sale of its online video content or services to its customers. It is an important metric that reflects the financial health and growth potential of the business.
The Video Plays metric shows the total number of times a video has been played, including replays. It's a fundamental metric to measure user engagement and popularity of a video.
Video Finishes is a metric that indicates the percentage of viewers who watched a video to its completion or to a defined end point. It helps measure the engagement level of viewers and the effectiveness of the video content.
Gross Revenue is the total amount of revenue generated by a business before deducting any expenses or taxes. It includes all sales, income, and other sources of revenue from the company's operations.
Net Revenue is the total revenue generated by a platform or service provider after deducting all applicable expenses, such as taxes, refunds, and commissions.