DataboxDatabox Databox
Warning: Attempt to read property "post_type" on null in /var/www/html/wp-content/themes/databox/functions.php on line 374

Deprecated: trim(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presenters/open-graph/image-presenter.php on line 102

Warning: Attempt to read property "post_type" on null in /var/www/html/wp-content/themes/databox/functions.php on line 374

Wistia Play Rate by Videos

Play Rate by Videos is a metric that measures the percentage of times a video is played relative to the number of times it was loaded on a webpage or viewed in an email. It shows the effectiveness of the video's thumbnail and title in encouraging viewers to click play.

With Databox you can track all your metrics from various data sources in one place.

Play Rate by Videos 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Play Rate by Videos"?
The Play Rate by Videos metric in Wistia measures the percentage of visitors who click on the play button to start watching a particular video. This metric indicates how engaging and interesting the video content is to its target audience and helps marketers and content creators to evaluate the effectiveness of their video marketing efforts. A higher play rate suggests that the video content captures the attention of the viewers and encourages them to watch the video, while a lower play rate could indicate poor video quality or lack of relevance to the target audience.
Example: A marketing team using Wistia can analyze the Play Rate by Videos metric to see which videos in a campaign are getting the most engagement and adjust their strategy accordingly. For example, if a product demo video has a low play rate, they can try creating a more compelling thumbnail or improving the video's title.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Play Rate by Videos in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Play Rate by Videos using Databox, follow these steps:

  1. 1
    Connect Wistia that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Play Rate by Videos on the Performance screen
  6. 6
    Get Play Rate by Videos performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Play Rate by Videos
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Wistia integration with Databox Track Play Rate by Videos from Wistia in Databox GET STARTED

General

  • Description
    Play Rate by Videos is a metric that measures the percentage of times a video is played relative to the number of times it was loaded on a webpage or viewed in an email. It shows the effectiveness of the video's thumbnail and title in encouraging viewers to click play.
  • Category
    Video Marketing
  • Subcategory
    Video plays
  • Date Added
    2016-02-15

Specification

  • Metric Type
    current
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from now to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

Related Metrics

Track all of your key business metrics from one screen

GET STARTED
Databox app preview