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ActiveCampaign Account Overview
This dashboard gives you a full overview of all your ActiveCampaign marketing and sales metrics.
ActiveCampaign
Opens by Campaign
The Opens by Campaign metric measures the number of times an email campaign has been opened by recipients.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
- Notes
What is "Opens by Campaign"?
The Opens by Campaign metric is a measurement of the number of times an email campaign has been opened by recipients. This metric can provide insight into the effectiveness of different campaigns, as higher open rates may indicate stronger subject lines, better content, or more engaged contacts. Tracking Opens by Campaign can also help businesses fine-tune their email marketing strategy and target specific segments of their audience with tailored messaging.
Example: A company wants to track the email opens for their new product launch campaign to measure engagement and interest of their audience. They use the Opens by Campaign metric to evaluate the success of their email marketing strategy.
Visualizations
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Bar and Line Chart
Used to show comparisons between values.
How to track Opens by Campaign in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Opens by Campaign using Databox, follow these steps:
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1Connect ActiveCampaign that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Opens by Campaign on the Performance screen
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6Get Opens by Campaign performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Opens by Campaign
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
ActiveCampaign Opens by Campaign included in Dashboard Templates 1
General
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DescriptionThe Opens by Campaign metric measures the number of times an email campaign has been opened by recipients.
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CategoryMarketing Automation
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SubcategoryCampaigns
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Date Added2017-09-25
Specification
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Metric Typecurrent
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DimensionalYes
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Decimal DigitsNo
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Currency UnitsNo
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GranularitiesDaily, weekly, monthly, quarterly, yearly and all-time.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from now to now.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Cumulative GraphNo
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Favorable Trendincreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksNo
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Active Campaign ‘Opens by Campaign’ Metric is showing the data for Campaigns and Automations together
Databox currently doesn’t exclude Automations data from Campaign results. It is on our Roadmap to show Automations data separately – with ‘by Automation’ Metrics. You can upvote this improvement request on our Roadmap here.
Related Metrics
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ActiveCampaign
Contacts by Tag
Contacts by Tag metric shows the total number of contacts associated with a specific tag. It enables you to segment your audience and tailor your communications to specific groups of people based on their interests or behaviors.
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ActiveCampaign
Bounced Contacts
The Bounced Contacts metric represents the number of emails that were not delivered to the intended recipient due to factors such as invalid email addresses or full inboxes.
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ActiveCampaign
Active Contacts
Active Contacts metric refers to the total number of contacts in your ActiveCampaign account who have engaged with your emails or other marketing campaigns during a specific period. It helps to measure the effectiveness of your campaigns and the size of your engaged audience.
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ActiveCampaign
Active Contacts by List
Active Contacts by List metric provides the number of active contacts currently subscribed to a specific list. It helps measure effectiveness of email campaigns on specific audience segments.
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ActiveCampaign
Send Date by Campaign
The Send Date by Campaign metric shows the dates when emails were sent out for each individual campaign, allowing for analysis of email send patterns and optimization of future campaign timing.
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ActiveCampaign
Exited Automation
Completions by Automation is a metric that measures the number of times a user completed a specific action triggered by an automation.
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ActiveCampaign
Deals Amount by Stage
The Deals Amount by Stage metric shows the total value of deals grouped by their respective stages in the sales pipeline. It helps you track how much revenue potential you have at each stage and evaluate the effectiveness of your sales strategies.
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ActiveCampaign
Open Deals Amount by Stage
The Open Deals Amount by Stage metric shows the total value of deals that are currently open, organized by each stage of the sales process.
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Databox Inc.
HQ: Boston, MA, USA
Modern BI for teams that needs answers now
Databox Inc.
HQ: Boston, MA, USA
Modern BI for teams that needs answers now
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