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ActiveCampaign Unsubscribers by Campaign

The Unsubscribers by Campaign metric shows the number of contacts who have unsubscribed from a specific email campaign. It helps to measure the effectiveness of the campaign and understand which content or messaging may be causing recipients to opt-out.

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Unsubscribers by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
  • Notes
What is "Unsubscribers by Campaign"?
The Unsubscribers by Campaign metric in ActiveCampaign tracks the number of contacts who have unsubscribed from a specific email campaign. It helps to determine which campaigns may not be resonating with your audience, allowing you to fine-tune your messaging and strategy to increase engagement and reduce opt-outs. With this metric, you can gauge the success of your campaigns and ensure that you are providing relevant content to your audience.
Example: A company analyzing their Unsubscribers by Campaign metric discovers that their current email campaign is causing a high number of unsubscribes, prompting them to revise their content and strategy.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Unsubscribers by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Unsubscribers by Campaign using Databox, follow these steps:

  1. 1
    Connect ActiveCampaign that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Unsubscribers by Campaign on the Performance screen
  6. 6
    Get Unsubscribers by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Unsubscribers by Campaign
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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ActiveCampaign integration with Databox Track Unsubscribers by Campaign from ActiveCampaign in Databox GET STARTED

General

  • Description
    The Unsubscribers by Campaign metric shows the number of contacts who have unsubscribed from a specific email campaign. It helps to measure the effectiveness of the campaign and understand which content or messaging may be causing recipients to opt-out.
  • Category
    Marketing Automation
  • Subcategory
    Campaigns
  • Date Added
    2017-09-25

Specification

  • Metric Type
    current
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from now to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

  • Active Campaign ‘Unsubscribers by Campaign’ Metric is showing the data for Campaigns and Automations together

    Databox currently doesn’t exclude Automations data from Campaign results. It is on our Roadmap to show Automations data separately – with ‘by Automation’ Metrics. You can upvote this improvement request on our Roadmap here.

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