Impressions CTR (Click-Through Rate) is the percentage of clicks advertisers received per thousand ad impressions. It measures the efficiency of ads in generating clicks from users. Higher CTR implies better ad performance.
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Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions CTR using Databox, follow these steps:
AdMob dashboard template which will give you insights about performance metrics to help you see where the right tweaks can increase profits.
The Clicks by Ad Type metric shows the number of clicks received by each type of ad format, such as banner, interstitial, or rewarded video ads. It helps advertisers understand which ad formats are performing better and where they should focus their ad spend.
Estimated Earnings is a metric in Google AdMob that shows the approximate amount of revenue a publisher can expect to earn from ads displayed in their app, based on ad performance, impressions, clicks, and other factors.
Impressions by Platform is a Google AdMob metric that shows the number of times an ad was displayed in an app on a particular platform, such as iOS or Android. This metric helps advertisers understand the reach and engagement of their ads across different devices and operating systems.
Impressions by Format measures the number of times an ad was displayed on a user's device, broken down by ad format (e.g. banner, interstitial, rewarded video).
The Impressions CTR by App metric measures the click-through rate of ads served in a particular app, calculated by dividing the number of clicks by the number of impressions.
Impressions RPM by Country is a metric that measures the revenue earned per thousand ad impressions, broken down by country. It helps to identify which countries are generating the highest revenue, allowing advertisers to adjust their ad strategies accordingly.
Match Rate by Ad Unit is the percentage of ad requests for a specific ad unit that were filled with ads, indicating the effectiveness of that ad unit in generating revenue for publishers.
The Show Rate by Ad Unit metric measures the percentage of times an ad unit was shown in relation to the number of ad requests made for that unit. It helps evaluate the performance and effectiveness of ad units in terms of displaying ads to users.