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Google AdMob Impressions RPM by App

Impressions RPM by App is a metric that measures the revenue generated per thousand ad impressions on a specific app. It helps to evaluate the performance and profitability of an app's advertising strategy.

With Databox you can track all your metrics from various data sources in one place.

Impressions RPM by App 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Impressions RPM by App"?
Impressions RPM by App is a metric in Google AdMob that measures the revenue generated per thousand ad impressions for each individual app in your AdMob account. This allows you to see how much money each app is generating from ad impressions and adjust your monetization strategy accordingly. A high Impressions RPM by App indicates that an app is monetizing well and may warrant additional ad placements, while a low Impressions RPM by App may indicate the need for optimization or ad format changes.
Example: Impressions RPM by App metric helps determine which app generates higher revenue. For instance, if App A has a higher Impressions RPM than App B, you can invest more ad spend on App A to earn more revenue.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Impressions RPM by App in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions RPM by App using Databox, follow these steps:

  1. 1
    Connect Google AdMob that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impressions RPM by App on the Performance screen
  6. 6
    Get Impressions RPM by App performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impressions RPM by App
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google AdMob integration with Databox Track Impressions RPM by App from Google AdMob in Databox GET STARTED

General

  • Description
    Impressions RPM by App is a metric that measures the revenue generated per thousand ad impressions on a specific app. It helps to evaluate the performance and profitability of an app's advertising strategy.
  • Category
    Advertising
  • Subcategory
    Impressions RPM
  • Date Added
    2017-07-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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