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Google AdMob Show Rate by Ad Type

Show Rate by Ad Type measures the percentage of eligible ad requests that actually resulted in an ad being shown on a particular ad type, such as banner or interstitial ads, during a specific time period.

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Show Rate by Ad Type 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Show Rate by Ad Type"?
Show Rate by Ad Type is a Google AdMob metric that measures the percentage of times an ad is displayed to users who have been targeted with that particular ad type compared to the total number of times the ad was eligible to be shown. This metric is useful for evaluating the effectiveness of different ad types in delivering impressions to targeted users and can help publishers optimize their app monetization strategies by focusing on the ad types with the highest show rates.
Example: The Show Rate by Ad Type metric can help you determine which ad types are most effective for a particular app. For example, if a game app has a higher show rate for rewarded video ads compared to interstitial ads, the developer can focus on implementing more rewarded video ads to increase revenue.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Show Rate by Ad Type in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Show Rate by Ad Type using Databox, follow these steps:

  1. 1
    Connect Google AdMob that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Show Rate by Ad Type on the Performance screen
  6. 6
    Get Show Rate by Ad Type performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Show Rate by Ad Type
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

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Google AdMob integration with Databox Track Show Rate by Ad Type from Google AdMob in Databox GET STARTED

General

  • Description
    Show Rate by Ad Type measures the percentage of eligible ad requests that actually resulted in an ad being shown on a particular ad type, such as banner or interstitial ads, during a specific time period.
  • Category
    Advertising
  • Date Added
    2017-07-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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