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Google AdMob Impressions RPM by Format

Impressions RPM by Format measures the revenue generated per 1000 impressions for a specific ad format, such as native or banner ads, providing insight into the effectiveness of each format in monetizing the app.

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Impressions RPM by Format 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Impressions RPM by Format"?
Impressions RPM by Format is a metric that measures the revenue generated per thousand ad impressions for each ad format (e.g. banner, interstitial, rewarded video) in your Google AdMob account. It provides insights into which ad formats are performing better in terms of revenue generation, allowing publishers to optimize their ad strategy to maximize their earnings. This metric is calculated by dividing the total earnings generated from a particular ad format by the total number of ad impressions for that format, then multiplying by 1000. A higher Impressions RPM by Format indicates that the ad format is more effective in generating revenue.
Example: A mobile game app shows a banner ad (Format A) and a rewarded video ad (Format B). The Impressions RPM by Format metric shows which ad format performs better in terms of revenue generated per thousand ad impressions.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Impressions RPM by Format in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions RPM by Format using Databox, follow these steps:

  1. 1
    Connect Google AdMob that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impressions RPM by Format on the Performance screen
  6. 6
    Get Impressions RPM by Format performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impressions RPM by Format
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google AdMob integration with Databox Track Impressions RPM by Format from Google AdMob in Databox GET STARTED

General

  • Description
    Impressions RPM by Format measures the revenue generated per 1000 impressions for a specific ad format, such as native or banner ads, providing insight into the effectiveness of each format in monetizing the app.
  • Category
    Advertising
  • Subcategory
    Impressions RPM
  • Date Added
    2017-07-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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