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Google AdMob Match Rate by Country

Match Rate by Country is a metric that measures how often a user's device can be matched to an advertising identifier in a specific country. This metric is used in mobile advertising to understand the availability of ad inventory and audience targeting for a particular region.

With Databox you can track all your metrics from various data sources in one place.

Match Rate by Country 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Match Rate by Country"?
Match Rate by Country is a metric used in Google AdMob to measure the percentage of ad requests that are successfully matched with an ad for a specific country. It takes into account factors such as ad format, user demographics, and advertiser preferences. A high match rate indicates that many ads are available for a particular country, while a low match rate suggests that ad inventory may be limited or that user demographics may not appeal to advertisers. Analyzing match rates by country can help optimize ad revenue and improve the overall user experience.
Example: Match Rate by Country can help app advertisers identify regions with low match rates, like Japan, and adjust their ad targeting or campaigns accordingly for higher ROI.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Match Rate by Country in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Match Rate by Country using Databox, follow these steps:

  1. 1
    Connect Google AdMob that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Match Rate by Country on the Performance screen
  6. 6
    Get Match Rate by Country performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Match Rate by Country
Google AdMob integration with Databox Track Match Rate by Country from Google AdMob in Databox GET STARTED

General

  • Description
    Match Rate by Country is a metric that measures how often a user's device can be matched to an advertising identifier in a specific country. This metric is used in mobile advertising to understand the availability of ad inventory and audience targeting for a particular region.
  • Category
    Advertising
  • Date Added
    2017-07-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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