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Google AdMob Match Rate by Ad Unit

Match Rate by Ad Unit is the percentage of ad requests for a specific ad unit that were filled with ads, indicating the effectiveness of that ad unit in generating revenue for publishers.

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Match Rate by Ad Unit 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Match Rate by Ad Unit"?
The Match Rate by Ad Unit metric measures the percentage of ad requests that resulted in the display of an ad. It helps publishers understand how well their ad units are performing in terms of matching with available ads from advertisers. A low match rate could indicate that the ad unit is not optimized or that there are not enough relevant ads for that specific ad unit. It is important to regularly monitor and adjust ad units to improve match rates and overall monetization.
Example: For example, when testing different ad formats within an ad unit, Match Rate by Ad Unit can tell you which format is generating more matches with the available ad inventory to optimize revenue.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Match Rate by Ad Unit in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Match Rate by Ad Unit using Databox, follow these steps:

  1. 1
    Connect Google AdMob that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Match Rate by Ad Unit on the Performance screen
  6. 6
    Get Match Rate by Ad Unit performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Match Rate by Ad Unit
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google AdMob integration with Databox Track Match Rate by Ad Unit from Google AdMob in Databox GET STARTED

General

  • Description
    Match Rate by Ad Unit is the percentage of ad requests for a specific ad unit that were filled with ads, indicating the effectiveness of that ad unit in generating revenue for publishers.
  • Category
    Advertising
  • Date Added
    2017-07-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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