Google AdMob Match Rate by Platform

Match Rate by Platform is a metric that measures the percentage of ad requests that result in an ad being served, segmented by the type of device or platform the request came from.

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Match Rate by Platform 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Match Rate by Platform"?
Match Rate by Platform is a metric used in Google AdMob that shows the percentage of ad requests that result in a successful match of an ad to a user across different platforms or operating systems. It measures how well AdMob can match an ad to a user based on their device and platform, and helps advertisers optimize their ad campaigns for specific platforms. A higher match rate indicates more successful ad placements and better performance of ads on different platforms.
Example: Example: A mobile game developer uses Match Rate by Platform to analyze how many iOS users on AdMob network actually owned an iPhone X, to optimize their in-game ads to display only on compatible devices.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Match Rate by Platform in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Match Rate by Platform using Databox, follow these steps:

  1. 1
    Connect Google AdMob that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Match Rate by Platform on the Performance screen
  6. 6
    Get Match Rate by Platform performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Match Rate by Platform
Goals

Set Goals to track and improve your performance
Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google AdMob integration with Databox Track Match Rate by Platform from Google AdMob in Databox GET STARTED

General

  • Description
    Match Rate by Platform is a metric that measures the percentage of ad requests that result in an ad being served, segmented by the type of device or platform the request came from.
  • Category
    Advertising
  • Date Added
    2017-07-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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