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Google AdMob Show Rate by Format

Show Rate by Format is a metric that measures the percentage of ads that were shown to users out of the total number of ad requests made, broken down by ad format (e.g. banner, interstitial, rewarded video).

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Show Rate by Format 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Show Rate by Format"?
The Show Rate by Format metric measures the percentage of ad requests that result in a display of an ad, broken down by the type of ad format, such as banner, interstitial, or rewarded video. It helps app publishers to understand how often their ad units are being shown to users and how effective their ad placements are in generating revenue. By comparing the show rate across different ad formats, they can optimize their ad strategy and allocate resources to the most profitable ad formats based on user engagement and ad performance.
Example: From the Show Rate by Format metric, it was observed that the interstitial ads had a lower show rate than banner ads in a gaming app. This insight was used to prioritize optimization efforts on interstitial placements and improve their performance.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Show Rate by Format in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Show Rate by Format using Databox, follow these steps:

  1. 1
    Connect Google AdMob that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Show Rate by Format on the Performance screen
  6. 6
    Get Show Rate by Format performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Show Rate by Format
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google AdMob integration with Databox Track Show Rate by Format from Google AdMob in Databox GET STARTED

General

  • Description
    Show Rate by Format is a metric that measures the percentage of ads that were shown to users out of the total number of ad requests made, broken down by ad format (e.g. banner, interstitial, rewarded video).
  • Category
    Advertising
  • Date Added
    2017-07-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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