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Google AdMob Network Request RPM by Ad Type

Network Request RPM by Ad Type is a metric that shows the revenue per thousand ad requests per ad type. It helps to analyze the performance and profitability of individual ad types and make informed decisions to optimize the ad inventory.

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Network Request RPM by Ad Type 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Network Request RPM by Ad Type"?
The Network Request RPM by Ad Type measures the revenue generated per thousand ad requests for a given ad type (e.g. interstitial, banner, rewarded video) on a publisher's app network. It helps publishers optimize their ad strategy by identifying which ad types are generating the most revenue. A higher Network Request RPM indicates more profitable ad formats and better ad placements. By analyzing this metric, publishers can make data-driven decisions to improve their app monetization efforts.
Example: The Network Request RPM by Ad Type metric can be used to optimize ad revenue for a mobile gaming app by identifying which ad type generates the highest RPM on the network and allocating more inventory to those ads.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Network Request RPM by Ad Type in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Network Request RPM by Ad Type using Databox, follow these steps:

  1. 1
    Connect Google AdMob that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Network Request RPM by Ad Type on the Performance screen
  6. 6
    Get Network Request RPM by Ad Type performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Network Request RPM by Ad Type
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google AdMob integration with Databox Track Network Request RPM by Ad Type from Google AdMob in Databox GET STARTED

General

  • Description
    Network Request RPM by Ad Type is a metric that shows the revenue per thousand ad requests per ad type. It helps to analyze the performance and profitability of individual ad types and make informed decisions to optimize the ad inventory.
  • Category
    Advertising
  • Subcategory
    Requests network
  • Date Added
    2017-07-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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