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Google AdMob Impressions RPM by Platform

Impressions RPM by platform is a metric that measures the revenue earned per thousand ad impressions on a specific mobile platform, such as Android or iOS. It helps to optimize ad placement and improve monetization strategies for each platform.

With Databox you can track all your metrics from various data sources in one place.

Impressions RPM by Platform 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Impressions RPM by Platform"?
The Impressions RPM by Platform metric in AdMob refers to the estimated revenue that the publisher can earn per 1000 ad impressions on a specific platform such as iOS or Android. This metric helps publishers to understand the potential earnings from each platform and optimize their ad strategy accordingly. It is calculated by dividing estimated earnings by the number of ad impressions and multiplying by 1000.
Example: Impressions RPM by Platform helps a mobile app developer understand which platform generates the highest revenue per thousand impressions (RPM). For instance, they can compare the RPM earned from iOS users to the RPM earned from Android users.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Impressions RPM by Platform in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions RPM by Platform using Databox, follow these steps:

  1. 1
    Connect Google AdMob that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impressions RPM by Platform on the Performance screen
  6. 6
    Get Impressions RPM by Platform performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impressions RPM by Platform
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google AdMob integration with Databox Track Impressions RPM by Platform from Google AdMob in Databox GET STARTED

General

  • Description
    Impressions RPM by platform is a metric that measures the revenue earned per thousand ad impressions on a specific mobile platform, such as Android or iOS. It helps to optimize ad placement and improve monetization strategies for each platform.
  • Category
    Advertising
  • Subcategory
    Impressions RPM
  • Date Added
    2017-07-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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