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Google AdMob Show Rate by Ad Unit

The Show Rate by Ad Unit metric measures the percentage of times an ad unit was shown in relation to the number of ad requests made for that unit. It helps evaluate the performance and effectiveness of ad units in terms of displaying ads to users.

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Show Rate by Ad Unit 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Show Rate by Ad Unit"?
The Show Rate by Ad Unit is a metric in GoogleAdMob that measures the percentage of ad requests that result in an ad being displayed on a specific ad unit. This metric provides insights into the effectiveness of each ad unit and helps publishers optimize their ad placements to increase ad performance. A high Show Rate suggests that the ad unit is well-placed and draws user attention. On the other hand, a low Show Rate might indicate that the ad unit needs to be improved or replaced for better results.
Example: The Show Rate by Ad Unit can help identify which ad formats are performing well and which ones might need improvement to increase the number of impressions and ultimately increase revenue.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Show Rate by Ad Unit in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Show Rate by Ad Unit using Databox, follow these steps:

  1. 1
    Connect Google AdMob that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Show Rate by Ad Unit on the Performance screen
  6. 6
    Get Show Rate by Ad Unit performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Show Rate by Ad Unit
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google AdMob integration with Databox Track Show Rate by Ad Unit from Google AdMob in Databox GET STARTED

General

  • Description
    The Show Rate by Ad Unit metric measures the percentage of times an ad unit was shown in relation to the number of ad requests made for that unit. It helps evaluate the performance and effectiveness of ad units in terms of displaying ads to users.
  • Category
    Advertising
  • Date Added
    2017-07-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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