The Ad Requests RPM by Ad Network metric is a calculation of the revenue earned per thousand ad requests for each ad network used on a website. It helps publishers optimize their ad placement and network selection to maximize revenue.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Ad Requests RPM by Network using Databox, follow these steps:
The Estimated earnings by Network metric shows the total estimated revenue earned by a publisher through the AdSense program across all network types, including AdSense for Content, AdSense for Search, and AdSense for Games.
Impressions by Channel is a Google AdSense metric that shows the number of times your ads were shown on different types of channels, such as websites, apps, or videos, providing insights into where your ad is being displayed and the reach of your campaign.
Impressions RPM (revenue per thousand impressions) is a metric that indicates the estimated amount of earnings for every 1000 ad impressions served on a webpage. This is calculated by dividing estimated earnings by the number of ad impressions and multiplying the result by 1000.
The Page Views by Channel metric provides data on the number of page views generated by each traffic source channel, such as organic search, social, direct, and referral. This metric is useful for analyzing the effectiveness of different marketing channels and identifying areas for improvement.
The Page Views by Network metric in Google AdSense measures the number of times ads on your website have been viewed, categorized by the network they were viewed on (such as AdSense for content, AdSense for search, etc.).
Ad Requests by Channel measures the number of times ads were requested from your ad units, broken down by the channel they came from (e.g. search, display).
Ad RPM by Ad Unit is a metric that calculates the revenue earned per thousand ad impressions for each individual ad unit on a website. It helps publishers identify the most profitable ad units and optimize their ad placements and ad formats to increase revenue.
Ad RPM by Network refers to the revenue generated by every 1000 ad impressions served on a particular network. It helps publishers to evaluate the performance of different networks and optimize their ad revenue.