The Ad Requests RPM by Ad Network metric is a calculation of the revenue earned per thousand ad requests for each ad network used on a website. It helps publishers optimize their ad placement and network selection to maximize revenue.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Ad Requests RPM by Network using Databox, follow these steps:
Estimated earnings by Ad Unit is a metric that measures the total revenue generated by each individual ad unit on a website. It helps publishers identify which ad units are the most profitable and make informed decisions about optimizing ad placements and formats to increase revenue.
The Estimated earnings by Network metric shows the total estimated revenue earned by a publisher through the AdSense program across all network types, including AdSense for Content, AdSense for Search, and AdSense for Games.
CPC by channel metric refers to the average cost an advertiser pays for each click on their ad, broken down by the different channels where their ads were displayed. This helps advertisers optimize their campaigns and allocate their budget more effectively.
CPC (Cost per Click) by Bid Type is a metric that shows the average cost an advertiser pays for each click based on the type of bid they use. This can include manual bids, automated bids, or a combination of both. It helps advertisers optimize their bidding strategy to achieve the best ROI for their campaigns.
Clicks by Channel is a Google AdSense metric that measures the number of clicks generated by different channels, such as display, mobile, search, and others. It helps publishers identify the most effective channels for driving clicks and optimizing their ad revenue.
The Ad Requests CTR by Network metric shows the click-through rate (CTR) of ads served on different ad networks. It helps optimize network performance and increase revenue.
Ad RPM by Bid Type is a metric that shows the revenue generated per thousand ad impressions for different types of ad bids, such as CPC or CPM. It helps publishers understand which bid types are bringing in the most revenue and adjust their ad strategy accordingly.
The CTR (click-through rate) is a key performance metric in online advertising, which measures the ratio of click on an ad to the number of impressions it receives.