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Google AdSense Coverage by Bid Type

The Coverage by Bid Type metric reflects the percentage of ad requests where Google was able to serve an ad, based on the types of bids that were used for those requests (such as first price, second price, etc.).

With Databox you can track all your metrics from various data sources in one place.

Coverage by Bid Type 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Coverage by Bid Type"?
The Coverage by Bid Type metric is a measure of how well your ad bids are performing in relation to available ad inventory. It indicates the percentage of total ad requests that have been filled with ads of your chosen bid type. A higher coverage rate suggests that your ad bids are competitive and your ads are being shown more frequently, while a lower rate may indicate that your bids are not high enough to compete effectively. It is an important metric to track in order to optimize your bidding strategy and maximize ad revenue.
Example: Example: By analyzing the Coverage by Bid Type metric, you can determine if your low-cost ads are receiving enough impressions compared to your high-cost ads, and adjust your bidding strategy accordingly for a better overall ROI.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Coverage by Bid Type in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Coverage by Bid Type using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Coverage by Bid Type on the Performance screen
  6. 6
    Get Coverage by Bid Type performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Coverage by Bid Type
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google AdSense integration with Databox Track Coverage by Bid Type from Google AdSense in Databox GET STARTED

General

  • Description
    The Coverage by Bid Type metric reflects the percentage of ad requests where Google was able to serve an ad, based on the types of bids that were used for those requests (such as first price, second price, etc.).
  • Category
    Advertising
  • Date Added
    2016-06-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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