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Google AdSense Impressions RPM by Bid Type

Impressions RPM by Bid Type is a Google AdSense metric that shows how much revenue a publisher is earning per thousand impressions based on the type of bid (CPC or CPM) received. It helps publishers understand which type of bid is generating higher revenue and optimize their ad strategy accordingly.

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Impressions RPM by Bid Type 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Impressions RPM by Bid Type"?
Impressions RPM by Bid Type is a metric in Google AdSense that measures the revenue earned per 1000 impressions by different bid types (CPC, CPM, and Active View). It helps publishers understand which bid types are earning them the highest revenue and optimize their ad strategy accordingly. A higher RPM indicates a more profitable bid type, while a lower RPM may suggest changes in ad placement or targeting. It's a valuable metric for AdSense experts who want to ensure maximum ad revenue for their clients.
Example: Impressions RPM by Bid Type can help compare revenue earned from different ad auction types. For example, you can optimize ad placement by observing whether First Look or Open Auction generates a better RPM.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Impressions RPM by Bid Type in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions RPM by Bid Type using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impressions RPM by Bid Type on the Performance screen
  6. 6
    Get Impressions RPM by Bid Type performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impressions RPM by Bid Type
Goals

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Scorecards

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Metric Digest

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Metric Builder

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Data Calculations

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Performance Screen

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Google AdSense integration with Databox Track Impressions RPM by Bid Type from Google AdSense in Databox GET STARTED

General

  • Description
    Impressions RPM by Bid Type is a Google AdSense metric that shows how much revenue a publisher is earning per thousand impressions based on the type of bid (CPC or CPM) received. It helps publishers understand which type of bid is generating higher revenue and optimize their ad strategy accordingly.
  • Category
    Advertising
  • Subcategory
    Impressions RPM
  • Date Added
    2016-06-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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