The CTR (click-through rate) is a key performance metric in online advertising, which measures the ratio of click on an ad to the number of impressions it receives.
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Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CTR using Databox, follow these steps:
CPC, or cost per click, is the amount of money an advertiser pays for each click on their ad. It is a popular metric in online advertising, reflecting the effectiveness and profitability of ad campaigns.
Impressions RPM (revenue per thousand impressions) is a metric that indicates the estimated amount of earnings for every 1000 ad impressions served on a webpage. This is calculated by dividing estimated earnings by the number of ad impressions and multiplying the result by 1000.
Impressions RPM by Network is the estimated revenue that a publisher earns for every 1000 ad impressions, broken down by ad network. It is a valuable metric for analyzing the effectiveness of different ad networks in generating revenue.
The Page Views by Channel metric provides data on the number of page views generated by each traffic source channel, such as organic search, social, direct, and referral. This metric is useful for analyzing the effectiveness of different marketing channels and identifying areas for improvement.
Ad Requests RPM by Channel is a Google AdSense metric that measures revenue per thousand ad requests for a specific channel, helping publishers see which channels are generating the most revenue.
Ad Requests RPM by Bid Type is a metric that measures revenue per thousand ad requests, segmented by the type of bid received. This helps to optimize ad strategies based on which types of bids are generating the most revenue.
Ad CTR by Ad Unit measures the click-through rate of individual ad units on a webpage. It provides insight into the effectiveness and placement of each ad unit, allowing optimization of ad unit performance and revenue generation.
Total Earnings by Ad Unit is a metric that shows the total amount of revenue earned by each individual Ad Unit on your website or app, helping you to optimize your ad placements for maximum profitability.