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Google AdSense Impressions RPM by Ad Unit

Impressions RPM by Ad Unit is the estimated revenue a publisher can earn for every 1000 ad impressions served on a particular ad unit. Its calculated by dividing estimated earnings by the number of impressions, then multiplying by 1000.

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Impressions RPM by Ad Unit 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Impressions RPM by Ad Unit"?
Impressions RPM by Ad Unit is a metric that measures how much revenue is earned per 1,000 ad impressions for each individual ad unit. It is calculated by dividing the estimated earnings by the number of ad impressions, and multiplying by 1,000. This metric allows publishers to measure the effectiveness of their ad units and identify which ones are generating the most revenue. A high Impressions RPM by Ad Unit indicates that the ad unit is performing well and generating significant revenue for the website.
Example: For a publisher with multiple ad units on their website, the Impressions RPM by Ad Unit metric can help identify which ad units are generating the most revenue per thousand impressions, allowing for optimization of ad placements and sizes.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Impressions RPM by Ad Unit in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions RPM by Ad Unit using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impressions RPM by Ad Unit on the Performance screen
  6. 6
    Get Impressions RPM by Ad Unit performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impressions RPM by Ad Unit
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google AdSense integration with Databox Track Impressions RPM by Ad Unit from Google AdSense in Databox GET STARTED

General

  • Description
    Impressions RPM by Ad Unit is a metric that shows the revenue earned per thousand ad impressions for each individual ad unit on a website. It helps publishers identify which ad units are generating the most revenue and can inform optimization strategies.
  • Category
    Advertising
  • Subcategory
    Impressions RPM
  • Date Added
    2016-06-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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