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Google AdSense Ad CTR by Ad Unit

Ad CTR by Ad Unit measures the click-through rate of individual ad units on a webpage. It provides insight into the effectiveness and placement of each ad unit, allowing optimization of ad unit performance and revenue generation.

With Databox you can track all your metrics from various data sources in one place.

Ad CTR by Ad Unit 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Ad CTR by Ad Unit"?
Ad CTR (Click-through Rate) by Ad Unit is a metric that measures the percentage of clicks on ads compared to the number of impressions served on a specific ad unit. It is a crucial metric for publishers to understand how well their ad units are performing. A higher Ad CTR indicates that the ad unit is engaging and attractive to the user, while a lower Ad CTR may suggest that the ad is not relevant or appealing to the audience. Publishers can use Ad CTR by Ad Unit to optimize their ad placements and format for higher revenue and user experience.
Example: A publisher can use the Ad CTR by Ad Unit metric to identify which ad units perform best on their website, allowing them to make placement and design modifications to improve ad performance and increase revenue.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Ad CTR by Ad Unit in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Ad CTR by Ad Unit using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Ad CTR by Ad Unit on the Performance screen
  6. 6
    Get Ad CTR by Ad Unit performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Ad CTR by Ad Unit
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Google AdSense integration with Databox Track Ad CTR by Ad Unit from Google AdSense in Databox GET STARTED

General

  • Description
    Ad CTR by Ad Unit measures the click-through rate of individual ad units on a webpage. It provides insight into the effectiveness and placement of each ad unit, allowing optimization of ad unit performance and revenue generation.
  • Category
    Advertising
  • Subcategory
    CTR
  • Date Added
    2016-06-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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