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Google AdSense Ad Requests CTR by Bid Type

Ad Requests CTR by Bid Type is a metric that measures the click-through rate (CTR) of ad requests grouped by the type of bids received, i.e., cost per thousand impressions (CPM) or cost per click (CPC). This metric helps publishers and advertisers to analyze the performance of their campaigns and adjust their bidding strategies accordingly.

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Ad Requests CTR by Bid Type 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Ad Requests CTR by Bid Type"?
The Ad Requests CTR by Bid Type metric in Google AdSense measures the click-through rate (CTR) for different bidding types, such as cost-per-click (CPC) or cost-per-impression (CPM). It helps publishers understand the performance of their ads based on the type of bids received. This metric is useful in optimizing the bidding strategy for AdSense ads to improve overall revenue and user engagement. A high CTR for CPC bids may suggest more relevant and enticing ads, while a high CTR for CPM bids may indicate better ad placement and targeting.
Example: We can use the Ad Requests CTR by Bid Type metric to analyze which bid type (CPC, CPM, etc.) is generating the highest click-through rate for our ads and allocate our budget accordingly. For example, if CPC bids are showing a higher CTR than CPM bids, we can adjust our bidding strategy to prioritize CPC bids for better performance.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Ad Requests CTR by Bid Type in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Ad Requests CTR by Bid Type using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Ad Requests CTR by Bid Type on the Performance screen
  6. 6
    Get Ad Requests CTR by Bid Type performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Ad Requests CTR by Bid Type
Goals

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Metric Digest

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Data Calculations

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Performance Screen

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Google AdSense integration with Databox Track Ad Requests CTR by Bid Type from Google AdSense in Databox GET STARTED

General

  • Description
    Ad Requests CTR by Bid Type is a metric that measures the click-through rate (CTR) of ad requests grouped by the type of bids received, i.e., cost per thousand impressions (CPM) or cost per click (CPC). This metric helps publishers and advertisers to analyze the performance of their campaigns and adjust their bidding strategies accordingly.
  • Category
    Advertising
  • Subcategory
    Requests ad
  • Date Added
    2016-06-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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