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Google AdSense Page Views RPM by Network

Page Views RPM by Network is a metric that measures the revenue a publisher earns per thousand page views generated exclusively from traffic on specified ad networks. It helps publishers understand the performance of their ad networks and optimize their ad placements for higher revenue.

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Page Views RPM by Network 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Page Views RPM by Network"?
The Page Views RPM by Network metric in Google AdSense measures the total revenue generated per thousand page views on a website or blog, broken down by different ad networks. It allows publishers to compare the effectiveness of different ad networks in terms of revenue generated, and identify areas for improvement in their ad strategy. It is calculated by dividing the estimated earnings by the number of page views, and multiplying the result by 1000. A higher RPM indicates higher revenue generation potential, while a lower RPM suggests the need for optimization.
Example: Assuming the Page Views RPM by Network for a website is higher on mobile devices than on desktops, the owner could modify the site design to improve the mobile experience and therefore maximize the revenue potential from mobile ads.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Page Views RPM by Network in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Page Views RPM by Network using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Page Views RPM by Network on the Performance screen
  6. 6
    Get Page Views RPM by Network performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Page Views RPM by Network
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google AdSense integration with Databox Track Page Views RPM by Network from Google AdSense in Databox GET STARTED

General

  • Description
    Page Views RPM by Network is a metric that measures the revenue a publisher earns per thousand page views generated exclusively from traffic on specified ad networks. It helps publishers understand the performance of their ad networks and optimize their ad placements for higher revenue.
  • Category
    Advertising
  • Subcategory
    Page views
  • Date Added
    2016-06-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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