Coverage is a metric that measures the ratio of ads displayed to the total number of ads requested on your website. It indicates the percentage of times an ad is displayed on your site compared to the number of times it could have been displayed.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Coverage using Databox, follow these steps:
CPC by Ad Unit is a performance metric that measures the average cost per click for each individual ad unit on a website, enabling publishers to optimize revenue and AdSense ads placement strategies.
CPC (Cost per Click) by Bid Type is a metric that shows the average cost an advertiser pays for each click based on the type of bid they use. This can include manual bids, automated bids, or a combination of both. It helps advertisers optimize their bidding strategy to achieve the best ROI for their campaigns.
Impressions refer to the number of times an ad is displayed on a website or app. It is a metric used to measure the reach and visibility of an ad campaign.
Page Views RPM is a Google AdSense metric that represents the revenue earned per 1000 pageviews on a website. It is calculated by dividing the total earnings by the number of pageviews, multiplied by 1000.
Clicks by Ad Unit is a metric in Google AdSense that measures the number of times users have clicked on an ad unit, which is a container that holds one or more ads. It helps publishers understand which ad units are receiving the most engagement and can inform optimization strategies.
Clicks by Network is an AdSense performance metric that shows the number of clicks received on your ads per ad network or channel. It helps you identify which networks are performing well and where you need to focus your optimization efforts.
Ad Requests by Platform metric measures the number of ad requests generated from different platforms such as desktop, mobile, tablet, etc. It helps in understanding the usage trend of a website/app on different devices and optimizing ad placements accordingly.
Ad Requests RPM by Channel is a Google AdSense metric that measures revenue per thousand ad requests for a specific channel, helping publishers see which channels are generating the most revenue.