Ad RPM by Channel is a reporting metric that shows the estimated revenue earned per thousand ad impressions for each channel on your website or app. It helps you optimize your ad performance by identifying high and low-performing channels.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Ad RPM by Channel using Databox, follow these steps:
Page Views CTR (Click-Through Rate) is the ratio of the number of clicks on your ads to the number of page views on your website, calculated as a percentage. It indicates the effectiveness of your ad placements and design in generating clicks from your audience.
Impressions refer to the number of times an ad is displayed on a website or app. It is a metric used to measure the reach and visibility of an ad campaign.
Page Views RPM by Network is a metric that measures the revenue a publisher earns per thousand page views generated exclusively from traffic on specified ad networks. It helps publishers understand the performance of their ad networks and optimize their ad placements for higher revenue.
The Page Views by Channel metric provides data on the number of page views generated by each traffic source channel, such as organic search, social, direct, and referral. This metric is useful for analyzing the effectiveness of different marketing channels and identifying areas for improvement.
Ad Requests by Bid Type is a metric that shows the number of ad requests categorized by their bid types, such as CPM, CPC, and CPA. It helps publishers and advertisers analyze the performance of their ad campaigns and optimize their bidding strategies accordingly.
Ad Requests RPM measures the revenue generated per thousand ad requests. It is calculated by dividing estimated earnings by the number of ad requests, multiplied by 1000.
Ad Impressions by Channel measures the number of times ads were displayed on different channels like websites, videos, and apps, providing insights into ad performance and audience engagement.
Ad RPM by Network refers to the revenue generated by every 1000 ad impressions served on a particular network. It helps publishers to evaluate the performance of different networks and optimize their ad revenue.