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Google AdSense CTR by Platform

CTR (Click-Through Rate) by Platform metric in Google AdSense measures the percentage of ad clicks per number of ad impressions on specific platforms such as desktop, mobile or tablet. It helps advertisers to understand which platform is performing better and optimize their ad strategy accordingly.

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CTR by Platform 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "CTR by Platform"?
The CTR by Platform metric in Google AdSense measures the click-through-rate (CTR) of ads served on different device types like desktop, mobile, and tablet. It helps to identify which device type generates the highest engagement and revenue for the website. Optimizing ad placement and ad formats for each platform can improve overall ad performance.
Example: CTR by Platform metric can help a marketer analyze the performance of their ad campaign on different platforms. For example, it can help identify if mobile users are more likely to engage with the ad compared to desktop users, allowing marketers to make informed decisions about where to allocate their ad spend.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track CTR by Platform in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CTR by Platform using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CTR by Platform on the Performance screen
  6. 6
    Get CTR by Platform performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CTR by Platform
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

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Performance Screen

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Google AdSense integration with Databox Track CTR by Platform from Google AdSense in Databox GET STARTED

General

  • Description
    CTR (Click-Through Rate) by Platform metric in Google AdSense measures the percentage of ad clicks per number of ad impressions on specific platforms such as desktop, mobile or tablet. It helps advertisers to understand which platform is performing better and optimize their ad strategy accordingly.
  • Category
    Advertising
  • Subcategory
    CTR
  • Date Added
    2016-06-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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