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Google AdSense Page Views RPM by Platform

Page Views RPM by Platform is the revenue earned per 1000 pageviews on a website, broken down by the type of device or platform used to access it (e.g. desktop, mobile). It helps publishers identify areas of strength and weakness in monetizing their site across different devices.

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Page Views RPM by Platform 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Page Views RPM by Platform"?
Page Views RPM (Revenue per thousand impressions) by Platform is a metric in Google AdSense that shows the estimated earnings accumulated per thousand page views differentiated by the platform on which the ad was displayed, such as desktop, mobile, or tablet. It helps publishers to identify the earning potential per platform and optimize the ad placement accordingly. By analyzing the Page Views RPM by Platform, publishers can identify the platforms that generate more revenue and improve the user experience by optimizing the ad placement and content on the webpage.
Example: A website owner noticed that the Page Views RPM by Platform for iOS devices was significantly higher than that of Android devices, prompting them to optimize their website layout and ad placements specifically for iOS users to increase revenue.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Page Views RPM by Platform in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Page Views RPM by Platform using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Page Views RPM by Platform on the Performance screen
  6. 6
    Get Page Views RPM by Platform performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Page Views RPM by Platform
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google AdSense integration with Databox Track Page Views RPM by Platform from Google AdSense in Databox GET STARTED

General

  • Description
    Page Views RPM by Platform is the revenue earned per 1000 pageviews on a website, broken down by the type of device or platform used to access it (e.g. desktop, mobile). It helps publishers identify areas of strength and weakness in monetizing their site across different devices.
  • Category
    Advertising
  • Subcategory
    Page views
  • Date Added
    2016-06-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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