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Google AdSense Page Views RPM by Ad Unit

Page Views RPM by Ad Unit is a metric that represents the revenue generated per 1000 page views of a specific ad unit, allowing publishers to track the performance of individual ad units and optimize their ad strategy for better returns.

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Page Views RPM by Ad Unit 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Page Views RPM by Ad Unit"?
Page Views RPM by Ad Unit is a metric used to measure the revenue generated per 1000 page views for a specific ad unit on a website. It calculates the estimated earnings that an advertiser will pay for each 1000 page views for that specific ad unit. This metric can help publishers identify which ad units are performing the best, and adjust their strategy accordingly to optimize their revenue. It is an important measure for publishers who want to maximize their earnings through Google AdSense.
Example: A website owner can use the Page Views RPM by Ad Unit metric to compare the revenue generated per 1000 page views of different ad units on their site, allowing them to make data-driven decisions to optimize ad placement and increase overall ad revenue.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Page Views RPM by Ad Unit in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Page Views RPM by Ad Unit using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Page Views RPM by Ad Unit on the Performance screen
  6. 6
    Get Page Views RPM by Ad Unit performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Page Views RPM by Ad Unit
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google AdSense integration with Databox Track Page Views RPM by Ad Unit from Google AdSense in Databox GET STARTED

General

  • Description
    Page Views RPM by Ad Unit is a metric that represents the revenue generated per 1000 page views of a specific ad unit, allowing publishers to track the performance of individual ad units and optimize their ad strategy for better returns.
  • Category
    Advertising
  • Subcategory
    Page views
  • Date Added
    2016-06-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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