Impressions RPM by Channel is a metric that measures the revenue earned per thousand ad impressions served on a particular ad channel. It helps publishers optimize their ad performance by identifying the channels that are generating the highest RPM.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions RPM by Channel using Databox, follow these steps:
Impressions by platform is a metric that indicates the number of times an ad has been displayed on a particular platform, such as desktop or mobile, within a specified time. It is useful for understanding the distribution of ad views across different devices and optimizing ad campaigns accordingly.
Impressions RPM by Network is the estimated revenue that a publisher earns for every 1000 ad impressions, broken down by ad network. It is a valuable metric for analyzing the effectiveness of different ad networks in generating revenue.
Clicks by Network is an AdSense performance metric that shows the number of clicks received on your ads per ad network or channel. It helps you identify which networks are performing well and where you need to focus your optimization efforts.
Page Views by Ad Unit is a metric that measures the number of times an ad unit was viewed on a webpage. It helps analyze the effectiveness of ad placements, ad formats, and website traffic to optimize ad revenue.
The Ad Requests CTR (Click-Through Rate) measures the ratio of ad clicks to the number of ad requests, indicating the effectiveness of the ad placement.
The Ad Impressions by Platform metric measures the number of times an ad is viewed on a website or app across different platforms such as desktop, mobile, and tablet.
Ad RPM by Ad Unit is a metric that calculates the revenue earned per thousand ad impressions for each individual ad unit on a website. It helps publishers identify the most profitable ad units and optimize their ad placements and ad formats to increase revenue.
Total Earnings by Ad Unit is a metric that shows the total amount of revenue earned by each individual Ad Unit on your website or app, helping you to optimize your ad placements for maximum profitability.