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Google AdSense Impressions RPM by Channel

Impressions RPM by Channel is a metric that measures the revenue earned per thousand ad impressions served on a particular ad channel. It helps publishers optimize their ad performance by identifying the channels that are generating the highest RPM.

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Impressions RPM by Channel 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Impressions RPM by Channel"?
Impressions RPM by Channel is a Google AdSense metric that shows the revenue generated per thousand ad impressions for each of your website's ad channels. This metric helps you identify which channels are the most profitable and where you should focus your optimization efforts. A higher Impressions RPM indicates that your audience is more engaged with the ads on that channel, leading to greater revenue potential. By analyzing this metric and making corresponding changes to your ad placement or content, you can increase your overall ad revenue.
Example: Impressions RPM by Channel can be used to compare the earnings generated per thousand impressions on different platforms, such as mobile vs desktop, to determine where to prioritize ad placements for maximum revenue.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Impressions RPM by Channel in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions RPM by Channel using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impressions RPM by Channel on the Performance screen
  6. 6
    Get Impressions RPM by Channel performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impressions RPM by Channel
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google AdSense integration with Databox Track Impressions RPM by Channel from Google AdSense in Databox GET STARTED

General

  • Description
    Impressions RPM by Channel is a metric that measures the revenue earned per thousand ad impressions served on a particular ad channel. It helps publishers optimize their ad performance by identifying the channels that are generating the highest RPM.
  • Category
    Advertising
  • Subcategory
    Impressions RPM
  • Date Added
    2016-06-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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