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Google AdSense Ad RPM by Bid Type

Ad RPM by Bid Type is a metric that shows the revenue generated per thousand ad impressions for different types of ad bids, such as CPC or CPM. It helps publishers understand which bid types are bringing in the most revenue and adjust their ad strategy accordingly.

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Ad RPM by Bid Type 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Ad RPM by Bid Type"?
Ad RPM by Bid Type is a metric that measures the revenue earned by publishers for every thousand ad impressions they receive, broken down by the type of bid. This metric allows publishers to see which bidding types are generating the highest revenue per thousand impressions. By understanding which bidding strategies are performing the best, publishers can optimize their AdSense ad layouts and placements to increase revenue. Ad RPM by Bid Type provides valuable insights into the effectiveness of different bidding strategies and can guide publishers in making informed decisions to boost their earnings.
Example: For example, if a website's Ad RPM by Bid Type metric shows that their programmatic ads have a much higher RPM than their direct ads, they may choose to focus on attracting more programmatic ad buyers to maximize their revenue potential.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Ad RPM by Bid Type in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Ad RPM by Bid Type using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Ad RPM by Bid Type on the Performance screen
  6. 6
    Get Ad RPM by Bid Type performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Ad RPM by Bid Type
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google AdSense integration with Databox Track Ad RPM by Bid Type from Google AdSense in Databox GET STARTED

General

  • Description
    Ad RPM by Bid Type is a metric that shows the revenue generated per thousand ad impressions for different types of ad bids, such as CPC or CPM. It helps publishers understand which bid types are bringing in the most revenue and adjust their ad strategy accordingly.
  • Category
    Advertising
  • Date Added
    2016-06-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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