Ad Requests by Platform metric measures the number of ad requests generated from different platforms such as desktop, mobile, tablet, etc. It helps in understanding the usage trend of a website/app on different devices and optimizing ad placements accordingly.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Ad Requests by Platform using Databox, follow these steps:
The Estimated earnings by Country metric in Google AdSense shows the amount of revenue earned from ads displayed to users located in various countries. It helps publishers understand which countries are generating the highest revenue and adjust their strategy accordingly.
CPC by Network is a metric in Google AdSense that shows the average cost per click on ads served on partner networks. It helps publishers understand how much they earn per click from ads displayed on partner sites and can inform decisions about which networks to partner with.
Page Views RPM by Bid Type is a metric in Google AdSense that measures the revenue per thousand pageviews generated by different bid types - CPC, CPM, and Active View. It helps publishers optimize their ad placements and bid types to increase their earnings.
Page Views RPM by Platform is the revenue earned per 1000 pageviews on a website, broken down by the type of device or platform used to access it (e.g. desktop, mobile). It helps publishers identify areas of strength and weakness in monetizing their site across different devices.
Page Views by Ad Unit is a metric that measures the number of times an ad unit was viewed on a webpage. It helps analyze the effectiveness of ad placements, ad formats, and website traffic to optimize ad revenue.
Ad Requests RPM by Channel is a Google AdSense metric that measures revenue per thousand ad requests for a specific channel, helping publishers see which channels are generating the most revenue.
The Ad Impressions by Platform metric measures the number of times an ad is viewed on a website or app across different platforms such as desktop, mobile, and tablet.
Ad CTR by Network measures the click-through rate of ads on your website for different ad networks. It helps identify which networks are performing well and which ones need improvement to optimize revenue.