Databox

Google AdSense Coverage by Ad Unit

The Coverage by Ad Unit metric measures the percentage of time that an ad unit shows ads out of the total available ad impressions.

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Coverage by Ad Unit 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Coverage by Ad Unit"?
The Coverage by Ad Unit metric measures the percentage of ad requests that were filled by ads, as well as the fill rate of each individual ad unit on your website or app. This metric is important for tracking the performance of your ad inventory and identifying ad units that may need optimization to improve fill rates. A high coverage by ad unit indicates that your ad inventory is being successfully monetized, while a low coverage may indicate issues with ad serving or targeting. It's important to regularly monitor this metric to maximize your ad revenue potential.
Example: Coverage by Ad Unit can help identify which ad units have low fill rates and revenue potential, allowing for adjustments to be made to improve ad performance and overall revenue.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Coverage by Ad Unit in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Coverage by Ad Unit using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Coverage by Ad Unit on the Performance screen
  6. 6
    Get Coverage by Ad Unit performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Coverage by Ad Unit
Goals

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Scorecards

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Metric Digest

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Metric Builder

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Data Calculations

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Performance Screen

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Google AdSense integration with Databox Track Coverage by Ad Unit from Google AdSense in Databox GET STARTED

General

  • Description
    The Coverage by Ad Unit metric measures the percentage of time that an ad unit shows ads out of the total available ad impressions.
  • Category
    Advertising
  • Date Added
    2016-06-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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