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Google Ads Cost / Conversion by Campaign and Ad Group

The Cost/Conversion by Campaign by Ad Group metric shows the amount of money spent on a specific campaign or ad group in relation to the number of conversions it generates. This metric is essential in measuring the effectiveness of your ad campaigns and optimizing your budget allocation.

With Databox you can track all your metrics from various data sources in one place.

Cost / Conversion by Campaign and Ad Group 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Cost / Conversion by Campaign and Ad Group"?
The Cost/Conversion by Campaign by Ad Group metric is an essential performance indicator in Google AdWords. It helps advertisers to measure the efficiency of their ad campaigns and identify which campaigns or ad groups are generating the most conversions at the lowest cost. The metric is calculated by dividing the total cost of a campaign or ad group by the number of conversions generated within the same period. The result is an average cost per conversion figure, which can be used to optimize the conversion rate of the campaign or ad group by adjusting bids, ad copy, and targeting settings. By analyzing this metric, advertisers can allocate their budget more efficiently and pursue higher ROI.
Example: Campaign A has 3 ad groups with different target audiences. Ad Group 1 has a cost/conversion of $10, Ad Group 2 has a cost/conversion of $8, and Ad Group 3 has a cost/conversion of $15. Based on this metric, the advertiser can allocate more budget to Ad Group 2, which is performing better than the other ad groups.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Cost / Conversion by Campaign and Ad Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Cost / Conversion by Campaign and Ad Group using Databox, follow these steps:

  1. 1
    Connect Google Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Cost / Conversion by Campaign and Ad Group on the Performance screen
  6. 6
    Get Cost / Conversion by Campaign and Ad Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Cost / Conversion by Campaign and Ad Group
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

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Performance Screen

Get instant insights into your top-performing metrics
Google Ads integration with Databox Track Cost / Conversion by Campaign and Ad Group from Google Ads in Databox GET STARTED

General

  • Description
    The Cost/Conversion by Campaign by Ad Group metric shows the amount of money spent on a specific campaign or ad group in relation to the number of conversions it generates. This metric is essential in measuring the effectiveness of your ad campaigns and optimizing your budget allocation.
  • Category
    Advertising
  • Subcategory
    Conversions
  • Date Added
    2016-06-03

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from first day of this month 3 years ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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