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Google Ads Search Impression Share by Campaign

Search Impression Share by Campaign is a metric in Google Ads that shows the percentage of times your ads were shown out of the total times they were eligible to be shown in a specific campaign.

With Databox you can track all your metrics from various data sources in one place.

Search Impression Share by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Search Impression Share by Campaign"?
Search Impression Share by Campaign is a metric in Google Ads that shows the percentage of impressions your campaign received out of the total number of impressions it was eligible to receive. It helps you understand how often your ads are showing compared to the competition and can indicate opportunities to improve your ad reach and performance.
Example: A campaign for a new skincare product aims to increase brand visibility. Analyzing Search Impression Share by Campaign helps identify which campaigns have the highest potential for improving reach and awareness.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Search Impression Share by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Search Impression Share by Campaign using Databox, follow these steps:

  1. 1
    Connect Google Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Search Impression Share by Campaign on the Performance screen
  6. 6
    Get Search Impression Share by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Search Impression Share by Campaign
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Google Ads integration with Databox Track Search Impression Share by Campaign from Google Ads in Databox GET STARTED

General

  • Description
    Search Impression Share by Campaign is a metric in Google Ads that shows the percentage of times your ads were shown out of the total times they were eligible to be shown in a specific campaign.
  • Category
    /
  • Subcategory
    /
  • Date Added
    2016-06-03

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from first day of this month 3 years ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

Related Metrics

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