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Google Ads Cost by Campaign and Ad Group

Cost by Campaign by Ad Group metric shows the total cost incurred for a specific ad group within a particular campaign. This metric helps to determine the performance and cost-effectiveness of each ad group within a campaign.

With Databox you can track all your metrics from various data sources in one place.

Cost by Campaign and Ad Group 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Cost by Campaign and Ad Group"?
The Cost by Campaign by Ad Group metric shows the total cost of each ad group in a specific campaign. This metric can help you identify which ad groups are the most expensive to run and adjust your spending accordingly. It can also give insights into how much each ad group is contributing to the overall success of the campaign. By monitoring this metric, you can make informed decisions on budget allocation, bid adjustments, and targeting strategies to maximize your ROI.
Example: An e-commerce store wants to compare the performance of its two campaigns for the same product category. The Cost by Campaign by Ad Group metric helps to identify which ad group within each campaign is driving the most conversions at the lowest cost.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Cost by Campaign and Ad Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Cost by Campaign and Ad Group using Databox, follow these steps:

  1. 1
    Connect Google Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Cost by Campaign and Ad Group on the Performance screen
  6. 6
    Get Cost by Campaign and Ad Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Cost by Campaign and Ad Group
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Google Ads integration with Databox Track Cost by Campaign and Ad Group from Google Ads in Databox GET STARTED

General

  • Description
    Cost by Campaign by Ad Group metric shows the total cost incurred for a specific ad group within a particular campaign. This metric helps to determine the performance and cost-effectiveness of each ad group within a campaign.
  • Category
    Advertising
  • Subcategory
    Cost
  • Date Added
    2016-06-03

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from first day of this month 3 years ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    Yes
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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