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Google Ads View-Through Conversion by Campaign

The View-Through Conversion by Campaign metric measures the number of ad views that resulted in a conversion on a website or app. It allows advertisers to track the impact of their display and video campaigns on user behavior.

With Databox you can track all your metrics from various data sources in one place.

View-Through Conversion by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "View-Through Conversion by Campaign"?
View-Through Conversion by Campaign is a metric that measures the number of users who see an advertisement but do not click on it, yet later convert on the website. It tracks how many users converted within 30 days of viewing an ad, without clicking on it. This metric is useful for determining the overall impact and effectiveness of display or video campaigns. It helps advertisers determine the value of these campaigns beyond just clicks, and can inform future advertising strategies.
Example: A clothing retailer runs a display ad campaign promoting their new summer collection. A person doesn't click the ad but later purchases from the website. The View-Through Conversion by Campaign metric shows the efficacy of the display ad in influencing the purchase.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track View-Through Conversion by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track View-Through Conversion by Campaign using Databox, follow these steps:

  1. 1
    Connect Google Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put View-Through Conversion by Campaign on the Performance screen
  6. 6
    Get View-Through Conversion by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of View-Through Conversion by Campaign
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Google Ads integration with Databox Track View-Through Conversion by Campaign from Google Ads in Databox GET STARTED

General

  • Description
    The View-Through Conversion by Campaign metric measures the number of ad views that resulted in a conversion on a website or app. It allows advertisers to track the impact of their display and video campaigns on user behavior.
  • Category
    Advertising
  • Subcategory
    Conversions
  • Date Added
    2016-06-03

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from first day of this month 3 years ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    0.00
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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