Databox

Google Ads Interaction Rate

Interaction Rate is the percentage of interactions (clicks, calls, etc.) a Google Ad receives divided by the number of times the ad is shown. It measures ad effectiveness.

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Interaction Rate 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Interaction Rate"?
The Interaction Rate metric in Google Ads measures the percentage of interactions (such as clicks and engagements) that your ad receives, relative to the number of times it is shown. It indicates how engaging and relevant your ad is to your target audience. A higher interaction rate typically signifies a more effective ad campaign.
Example: Measuring the Interaction Rate on a Google Ads campaign for a new product launch to gauge how many users engaged with the ad by clicking, liking, or sharing it. Tracking this helps determine if the campaign is effectively capturing audience interest.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Interaction Rate in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Interaction Rate using Databox, follow these steps:

  1. 1
    Connect Google Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Interaction Rate on the Performance screen
  6. 6
    Get Interaction Rate performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Interaction Rate
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Google Ads integration with Databox Track Interaction Rate from Google Ads in Databox GET STARTED

General

  • Description
    Interaction Rate is the percentage of interactions (clicks, calls, etc.) a Google Ad receives divided by the number of times the ad is shown. It measures ad effectiveness.
  • Category
    /
  • Subcategory
    /
  • Date Added
    2016-06-03

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from first day of this month 3 years ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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