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Google Ads Impressions (Absolute Top %) by Campaign and Ad Group

The Impressions (Absolute Top %) by Campaign by Ad Group metric measures the percentage of ad impressions that are shown as the very first ad above the organic search results, relative to all ad impressions in that specific ad group within a campaign.

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Impressions (Absolute Top %) by Campaign and Ad Group 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Impressions (Absolute Top %) by Campaign and Ad Group"?
This metric calculates the percentage of times an ad appeared in the top position above organic search results, as a result of a specific campaign and ad group. The absolute top refers to the very first ad on the search engine results page. This metric helps to understand which campaigns and ad groups are performing well and which can be improved to increase visibility and clicks. A higher percentage indicates that the ads are being shown in the most visible positions, which can help to increase click-through rates and drive more traffic to the website.
Example: Impressions (Absolute Top %) by Campaign by Ad Group metric can be used to identify which ad groups within a particular campaign are receiving the highest percentage of their impressions in the top ad position, allowing for targeted optimizations to improve ad visibility and performance.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Impressions (Absolute Top %) by Campaign and Ad Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions (Absolute Top %) by Campaign and Ad Group using Databox, follow these steps:

  1. 1
    Connect Google Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impressions (Absolute Top %) by Campaign and Ad Group on the Performance screen
  6. 6
    Get Impressions (Absolute Top %) by Campaign and Ad Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impressions (Absolute Top %) by Campaign and Ad Group
Goals

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Metric Digest

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Data Calculations

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Performance Screen

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General

  • Description
    The Impressions (Absolute Top %) by Campaign by Ad Group metric measures the percentage of ad impressions that are shown as the very first ad above the organic search results, relative to all ad impressions in that specific ad group within a campaign.
  • Category
    Advertising
  • Date Added
    2016-06-03

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from first day of this month 3 years ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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