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Google Ads View-Through Conversion by Keyword ID, Campaign and Keyword

The View-Through Conversion by Keyword Id by Campaign by Keyword metric measures the number of times an ad was displayed and not clicked on, but the user later converted on the website. This metric is used to track the impact of display campaigns on the conversion of specific keywords within a campaign.

With Databox you can track all your metrics from various data sources in one place.

View-Through Conversion by Keyword ID, Campaign and Keyword 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "View-Through Conversion by Keyword ID, Campaign and Keyword"?
The View-Through Conversion by Keyword Id by Campaign by Keyword metric measures the number of times a user viewed an online advertisement but didn't click on it, yet still converted by completing a desired action on the advertiser's website within a set period of time. This metric is broken down by the specific keyword, campaign and ad group that the user interacted with. It provides valuable insights into the effectiveness of display advertising and helps to optimize campaigns by identifying the best performing keywords and ad groups for driving conversions.
Example: A user clicked on a competitor ad, but later saw client's display ad and converted. The view-through conversion by keyword ID by campaign by keyword metric shows the impact of client's keyword on the conversion.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track View-Through Conversion by Keyword ID, Campaign and Keyword in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track View-Through Conversion by Keyword ID, Campaign and Keyword using Databox, follow these steps:

  1. 1
    Connect Google Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put View-Through Conversion by Keyword ID, Campaign and Keyword on the Performance screen
  6. 6
    Get View-Through Conversion by Keyword ID, Campaign and Keyword performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of View-Through Conversion by Keyword ID, Campaign and Keyword
Google Ads integration with Databox Track View-Through Conversion by Keyword ID, Campaign and Keyword from Google Ads in Databox GET STARTED

General

  • Description
    The View-Through Conversion by Keyword Id by Campaign by Keyword metric measures the number of times an ad was displayed and not clicked on, but the user later converted on the website. This metric is used to track the impact of display campaigns on the conversion of specific keywords within a campaign.
  • Category
    Advertising
  • Subcategory
    Conversions
  • Date Added
    2016-06-03

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from first day of this month 3 years ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    0.00
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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