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Google Ads Impressions (Top %) by Campaign and Ad Group

The Impressions (Top %) by Campaign by Ad Group metric shows the percentage of times your ads appeared at the top of the search results page, compared to all other ads in the same ad group and campaign. It helps to evaluate how valuable is the ad position and the relevance of the targeted audience.

With Databox you can track all your metrics from various data sources in one place.

Impressions (Top %) by Campaign and Ad Group 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Impressions (Top %) by Campaign and Ad Group"?
The Impressions (Top %) by Campaign by Ad Group metric in Google AdWords shows the percentage of times your ads were shown at the top of the page in relation to the total number of impressions received for each campaign and ad group. This metric can help you identify which campaigns and ad groups are performing well in terms of ad placement, as ads that appear at the top of the page are more likely to be seen and clicked on by users. You can use this information to optimize your campaigns and ad groups by adjusting bids or ad creatives to improve your placement on the search results page.
Example: Example: Based on the Impressions (Top %) by Campaign by Ad Group metric, I analyzed that Campaign A's Ad Group 1 had a higher percentage of top impressions than Ad Group 2, indicating that Ad Group 2 may need adjustments to improve its ad positioning.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Impressions (Top %) by Campaign and Ad Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions (Top %) by Campaign and Ad Group using Databox, follow these steps:

  1. 1
    Connect Google Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impressions (Top %) by Campaign and Ad Group on the Performance screen
  6. 6
    Get Impressions (Top %) by Campaign and Ad Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impressions (Top %) by Campaign and Ad Group
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google Ads integration with Databox Track Impressions (Top %) by Campaign and Ad Group from Google Ads in Databox GET STARTED

General

  • Description
    The Impressions (Top %) by Campaign by Ad Group metric shows the percentage of times your ads appeared at the top of the search results page, compared to all other ads in the same ad group and campaign. It helps to evaluate how valuable is the ad position and the relevance of the targeted audience.
  • Category
    Advertising
  • Date Added
    2016-06-03

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from first day of this month 3 years ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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