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Google Ads Search Impression Share by Ad Group

Search Impression Share by Ad Group measures the percentage of impressions your ads received within an ad group compared to the total number of impressions your ads could have received. It helps identify opportunities for increasing your ad's visibility in search results.

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Search Impression Share by Ad Group 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Search Impression Share by Ad Group"?
Search Impression Share by Ad Group is a Google Ads metric that shows the percentage of impressions your ads received out of the total number of impressions they could have received. It provides insights into how often your ads are showing in search results compared to your competitors, helping you understand your ad's visibility and potential reach in the market.
Example: Impressions (Absolute Top %) by Campaign by Ad Group metric can be used to identify which ad groups within a particular campaign are receiving the highest percentage of their impressions in the top ad position, allowing for targeted optimizations to improve ad visibility and performance.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Search Impression Share by Ad Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Search Impression Share by Ad Group using Databox, follow these steps:

  1. 1
    Connect Google Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Search Impression Share by Ad Group on the Performance screen
  6. 6
    Get Search Impression Share by Ad Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Search Impression Share by Ad Group
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

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Performance Screen

Get instant insights into your top-performing metrics
Google Ads integration with Databox Track Search Impression Share by Ad Group from Google Ads in Databox GET STARTED

General

  • Description
    Search Impression Share by Ad Group measures the percentage of impressions your ads received within an ad group compared to the total number of impressions your ads could have received. It helps identify opportunities for increasing your ad's visibility in search results.
  • Category
    /
  • Subcategory
    /
  • Date Added
    2016-06-03

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from first day of this month 3 years ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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