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Google Ads Impressions (Top %) by Keyword ID, Campaign and Keyword

This metric shows the percentage of times a keyword received the "top" ad placement on the search engine results page, divided by the total number of impressions for that keyword. It provides insight into how often a keyword appears at the top of the page, which can impact click-through rates and overall success of the campaign.

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Impressions (Top %) by Keyword ID, Campaign and Keyword 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Impressions (Top %) by Keyword ID, Campaign and Keyword"?
The Impressions (Top %) by Keyword Id by Campaign by Keyword metric measures the percentage of times your ad appeared at the top of the search results page compared to all other ads that appeared. This data is broken down by keyword, campaign, and specific keyword ID. Understanding what keywords and campaigns are performing well in terms of top impressions can help you optimize your ad targeting and bidding strategies. It is important to note that this metric only includes impressions where ads appeared above the organic search results, and not on the side or bottom of the search results page.
Example: Campaign ABC had 50 keywords, but only 5 had Impressions (Top %) greater than 75%. By analyzing which keywords performed well, we were able to optimize the campaign for higher click-through rates.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Impressions (Top %) by Keyword ID, Campaign and Keyword in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions (Top %) by Keyword ID, Campaign and Keyword using Databox, follow these steps:

  1. 1
    Connect Google Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impressions (Top %) by Keyword ID, Campaign and Keyword on the Performance screen
  6. 6
    Get Impressions (Top %) by Keyword ID, Campaign and Keyword performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impressions (Top %) by Keyword ID, Campaign and Keyword
Goals

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Scorecards

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Metric Digest

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Metric Builder

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Data Calculations

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Performance Screen

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Google Ads integration with Databox Track Impressions (Top %) by Keyword ID, Campaign and Keyword from Google Ads in Databox GET STARTED

General

  • Description
    This metric shows the percentage of times a keyword received the "top" ad placement on the search engine results page, divided by the total number of impressions for that keyword. It provides insight into how often a keyword appears at the top of the page, which can impact click-through rates and overall success of the campaign.
  • Category
    Advertising
  • Date Added
    2016-06-03

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from first day of this month 3 years ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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