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Google Ads Interaction Rate by Campaign

Interaction Rate by Campaign is a metric that measures how frequently users interact with an ad within a specific campaign, calculated as total interactions divided by total impressions.

With Databox you can track all your metrics from various data sources in one place.

Interaction Rate by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Interaction Rate by Campaign"?
The Interaction Rate by Campaign metric measures the percentage of interactions generated from a specific advertising campaign. It includes various user actions such as clicks, video views, and engagement with ad content. A higher Interaction Rate indicates that the campaign is resonating well with the audience and driving meaningful engagement.
Example: A car rental company wants to determine which campaign is generating the most engagement from potential customers. They use the Interaction Rate by Campaign metric to compare different campaigns' performance.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Interaction Rate by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Interaction Rate by Campaign using Databox, follow these steps:

  1. 1
    Connect Google Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Interaction Rate by Campaign on the Performance screen
  6. 6
    Get Interaction Rate by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Interaction Rate by Campaign
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Google Ads integration with Databox Track Interaction Rate by Campaign from Google Ads in Databox GET STARTED

General

  • Description
    Interaction Rate by Campaign is a metric that measures how frequently users interact with an ad within a specific campaign, calculated as total interactions divided by total impressions.
  • Category
    /
  • Subcategory
    /
  • Date Added
    2016-06-03

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from first day of this month 3 years ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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