DataboxDatabox Databox
Warning: Attempt to read property "post_type" on null in /var/www/html/wp-content/themes/databox/functions.php on line 374

Deprecated: trim(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/plugins/wordpress-seo/src/presenters/open-graph/image-presenter.php on line 102

Warning: Attempt to read property "post_type" on null in /var/www/html/wp-content/themes/databox/functions.php on line 374

Google Ads Search Impression Share by Keyword

Search Impression Share by Keyword shows the percentage of times your ad was shown for a particular keyword out of the total number of searches that matched that keyword. It helps to gauge the efficiency of your keyword strategy.

With Databox you can track all your metrics from various data sources in one place.

Search Impression Share by Keyword 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Search Impression Share by Keyword"?
Search Impression Share by Keyword is a metric that shows the percentage of impressions your ads received out of the total number of impressions that were available. It indicates how often your ads are showing up for the keywords you are targeting. A high Search Impression Share suggests that your ads are being shown frequently, while a low share means there is potential to increase visibility by optimizing your keyword strategy or increasing your budget. This metric helps you understand the reach and effectiveness of your ad campaigns for specific keywords.
Example: A clothing retailer wants to analyze which keywords are missing out on potential traffic. By tracking Search Impression Share by Keyword, they can identify opportunities to optimize bids and ad relevance.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Search Impression Share by Keyword in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Search Impression Share by Keyword using Databox, follow these steps:

  1. 1
    Connect Google Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Search Impression Share by Keyword on the Performance screen
  6. 6
    Get Search Impression Share by Keyword performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Search Impression Share by Keyword
Google Ads integration with Databox Track Search Impression Share by Keyword from Google Ads in Databox GET STARTED

General

  • Description
    Search Impression Share by Keyword shows the percentage of times your ad was shown for a particular keyword out of the total number of searches that matched that keyword. It helps to gauge the efficiency of your keyword strategy.
  • Category
    /
  • Subcategory
    /
  • Date Added
    2016-06-03

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from first day of this month 3 years ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

Track all of your key business metrics from one screen

GET STARTED
Databox app preview