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Google Ads Avg. CPC by Campaign and Ad Group

Avg. CPC by Campaign by Ad Group is a metric that measures the average cost-per-click of each ad group within a campaign. It helps you understand how much you are paying for each click on your ads and identify which ad groups are performing better than others, allowing you to optimize your campaigns accordingly.

With Databox you can track all your metrics from various data sources in one place.

Avg. CPC by Campaign and Ad Group 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Avg. CPC by Campaign and Ad Group"?
Avg. CPC by Campaign by Ad Group is a metric in Google Adwords that measures the average cost-per-click (CPC) of each ad group within a campaign. This metric provides insights into how much advertisers are paying for each click on their ads and can help identify which ad groups are performing well or not. By analyzing this metric, advertisers can make informed decisions about their bidding strategies and optimize their campaigns for maximum ROI.
Example: Avg. CPC by Campaign by Ad Group metric can be used to identify which campaign and ad group is generating the highest cost per click for a specific keyword such as "car insurance". This can help adjust bidding strategies and reallocate budget for maximum ROI.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Avg. CPC by Campaign and Ad Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Avg. CPC by Campaign and Ad Group using Databox, follow these steps:

  1. 1
    Connect Google Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Avg. CPC by Campaign and Ad Group on the Performance screen
  6. 6
    Get Avg. CPC by Campaign and Ad Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Avg. CPC by Campaign and Ad Group
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google Ads integration with Databox Track Avg. CPC by Campaign and Ad Group from Google Ads in Databox GET STARTED

General

  • Description
    Avg. CPC by Campaign by Ad Group is a metric that measures the average cost-per-click of each ad group within a campaign. It helps you understand how much you are paying for each click on your ads and identify which ad groups are performing better than others, allowing you to optimize your campaigns accordingly.
  • Category
    Advertising
  • Subcategory
    CPC
  • Date Added
    2016-06-03

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from first day of this month 3 years ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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