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Google Ads Impressions by Campaign and Ad Group

The Impressions by Campaign by Ad Group metric measures the number of times an ad has been displayed within a specific campaign and ad group, giving insight into the effectiveness of ad targeting and messaging.

With Databox you can track all your metrics from various data sources in one place.

Impressions by Campaign and Ad Group 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Impressions by Campaign and Ad Group"?
The Impressions by Campaign by Ad Group metric is used in Google Adwords to measure the number of times an ad appeared on a user's screen within a specific ad group, which is a subset of a campaign's targeted keywords. This metric provides valuable insight into the overall reach and visibility of an ad campaign by identifying which ad groups generate the greatest number of impressions, and which campaigns are performing well in terms of capturing user attention. Proper analysis of this metric can help advertisers make informed decisions about how to optimize their ad campaigns for improved visibility and better overall performance.
Example: A retail company wants to know how many times their ads are being shown in each ad group for their winter clothing campaign in order to optimize their budget. They use the Impressions by Campaign by Ad Group metric to track the data.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Impressions by Campaign and Ad Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions by Campaign and Ad Group using Databox, follow these steps:

  1. 1
    Connect Google Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impressions by Campaign and Ad Group on the Performance screen
  6. 6
    Get Impressions by Campaign and Ad Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impressions by Campaign and Ad Group
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Google Ads integration with Databox Track Impressions by Campaign and Ad Group from Google Ads in Databox GET STARTED

General

  • Description
    The Impressions by Campaign by Ad Group metric measures the number of times an ad has been displayed within a specific campaign and ad group, giving insight into the effectiveness of ad targeting and messaging.
  • Category
    Advertising
  • Subcategory
    Impressions
  • Date Added
    2016-06-03

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from first day of this month 3 years ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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